Survey Design Tips
Posted by Armando Brito Mendes | Filed under estatística, materiais para profissionais
Conselho no desenho de questões de um questionário
Survey Design Tips
Writing great questions is an art that like all arts requires a great amount of work, practice, and help from others. The following discussion is one that identifies some of the common pitfalls in survey design and helps in creating a great survey.
Avoid loaded or leading words or questions
Misplaced questions
Mutually non-exclusive response categories
Nonspecific questions
Confusing or unfamiliar words
Non-directed questions give respondents excessive latitude
Forcing answers
Non-exhaustive listings
Unbalanced listings
Double barreled questions
Dichotomous questions
Long questions
Questions on future intentions
Tags: captura de conhecimento, inquéritos
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