Deconstructing Recommender Systems
Posted by Armando Brito Mendes | Filed under SAD - DSS
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uma boa descrição dos sistemas de recomendação usados em sites web
Deconstructing Recommender Systems
How Amazon and Netflix predict your preferences and prod you to purchase
By Joseph A. Konstan, John Riedl
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Photo-illustration: Christina Beard
One morning in April, we each directed our browsers to Amazon.com’s website. Not only did the site greet us by name, the home page opened with a host of suggested purchases. It directed Joe to Barry Greenstein’s Ace on the River: An Advanced Poker Guide, Jonah Lehrer’s Imagine: How Creativity Works, and Michael Lewis’s Boomerang: Travels in the New Third World. For John it selected Dave Barry’s Only Travel Guide You’ll Ever Need, the spy novel Mission to Paris, by Alan Furst, and the banking exposé The Big Short: Inside the Doomsday Machine, also by Michael Lewis.
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Tags: sistemas de informação
