Big Data or Pig Data?
Posted by Armando Brito Mendes | Filed under materiais para profissionais
(A fable on huge amounts of data and why we don’t need models)
There was a pig who wanted to be a scientist. He was not interested in models. When asked how he planned on making sense of the world, the pig would say in a deep mysterious voice, “I don’t do models: the world is my model” and then with a twinkle in his eyes, look at his interlocutor smugly.
By his phrase, “I don’t do models, the world is my model”, he meant that the world’s data was enough for him, the pig scientist. The more the data, the more accurately the pig declared, he would be able to predict what might happen in the world.
Tags: big data, data mining, DW \ BI
Comments are closed.