Research Methods Knowledge Base

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Um webBook pensado para investigadores sobre temas de estatística

What is the Research Methods Knowledge Base?

The Research Methods Knowledge Base is a comprehensive web-based textbook that addresses all of the topics in a typical introductory undergraduate or graduate course in social research methods.  It covers the entire research process including: formulating research questions; sampling (probability and nonprobability); measurement (surveys, scaling, qualitative, unobtrusive); research design (experimental and quasi-experimental); data analysis; and, writing the research paper.  It also addresses the major theoretical and philosophical underpinnings of research including: the idea of validity in research; reliability of measures; and ethics.  The Knowledge Base was designed to be different from the many typical commercially-available research methods texts.  It uses an informal, conversational style to engage both the newcomer and the more experienced student of research.  It is a fully hyperlinked text that can be integrated easily into an existing course structure or used as a sourcebook for the experienced researcher who simply wants to browse.

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Why Content Marketing Fails

Boa apresentação de slides para quem se interessa para criar negócios de conteúdos na web. Vejam igualmente as formas de visualização de dados usadas.

Boa apresentação de slides para quem se interessa para criar negócios de conteúdos na web. Vejam igualmente as formas de visualização de dados usadas.

Why Content Marketing Fails Presentation Transcript

  • Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Why Content Marketing Fails
  • Download this Slide Deck bit.ly/mozcontentfail
  • Failure Sucks
  • Most Content Efforts Will Fail Spike of hope Flatline of nope
  • You’ll Invest with the Best of Intentions
  • You’ll Launch with Excitement
  • And it Will Suck
  • And You Won’t Know Why
  • Why Your Content Marketing Will Fail 5 Reasons
  • You Believed the Biggest Myth Content Marketing Ever Told the World #1
  • We Imagine Content Marketing Works Like This… Let’s go see what’s on the Internet today, shall we?
  • I wonder what this post Kieran tweeted is all about.
  • That was an interesting. I should sign up for this free ebook download while I’m here!
  • And I’ll just fill out their contact form with my information….
  • Oh! Better not forget to follow all their social profiles while I’m at it.
  • You might laugh, but a lot of companies invest in content marketing on the assumption that this is how it works! Me make content. Humans click. Them buy. Me get money.
  • In Reality, It Works Like This: Let’s see what’s on Hacker News… Meh.
  • How about Facebook? Oh, right. Baby pictures.
  • Let’s try Twitter. Meh.
  • Maybe Google+? Actually… This looks kinda interesting.
  • After seeing 400+ links I could have clicked, I finally chose this one. It’s a good article, and this example, naturally, resonated 
  • I wonder why I like this blog so much? About a week later, I caught a link to Beardbrand’s blog.
  • No magic trick to grow a thicker beard?! Dammit! I’d followed them on Google+, so I watched this video they shared, too.
  • When my lovely wife told me that I might need to look into some mustache wax, I thought of Beardbrand. But I couldn’t remember their name! Lovely Wife Imminent need for mustache wax Who were those guys that made the cool beard stuff?
  • So, naturally, I searched Google: Nope Nope Nope Yes!!
  • A Perfect Match!
  • Say goodbye bushy handlebars!
  • This is How Content Marketing Really Works: Caveman Rand explain.
  • This is How Content Marketing Really Works: Me Make Content. Humans click. If them like, them remember. Maybe them see more content I make. Visit again. Me build trust, relationship with humans. When them need me product, them come back.
  • Content marketing not about convert 1st visit. Or 2nd. Or 3rd. Only foolish humans think it work like this.
  • Content marketing about earning familiarity, trust, and relationship.
  • Maybe sale come. Maybe not. Smart cave marketer no care. Smart cave marketer know every visit chance to build relationship. Maybe earn fan. That good enough.
  • The Obligation Rests on Marketers to Set the Right Expectations with Our Teams & Clients
  • You Made Content Without a Community #2
  • Does Content Spread Simply Because It’s Really, Really Good? If this content’s really good, it’ll just spread “virally,” right guys?
  • OK, Probably Not Ha! That’s a good one, Rand!
  • In My Experience, Content Spreads Because It Inspires a Community
  • It Reinforces a Belief
  • Refutes an Opposing Argument
  • Starts (or Renews) a Passionate Discussion
  • Is in Someone’s Financial/Promotional Interests
  • Leverages Group Inclusion Dynamics
  • Makes the Sharer Look Smart/Important/Worldly/Etc
  • “Good Enough” Content Often Performs Well when a Community Is Behind It
  • Only the Best 0.1% of Content Can Go “Viral” without a Pre-existing Community
  • Don’t Bet Your Marketing on Being the 1 in 1,000
  • Before you create content, ask the question: “Who will support & amplify this content and why?”
  • You Invested in Content Creation, But Not in its Amplification #3
  • Content Must Reach People in Order to Reach Its Potential
  • Channels for Reaching the Right People Depend on Your Audience
  • Most Amplification Methods Fall Into These Three Buckets: Broadcast 1:1 Paid Promotion
  • 1) Broadcast (often via Social Media, Email, or through Events)
  • 2) 1:1 Outreach (via Social, Email, or In- Person)
  • 3) Paid Amplification (many varieties)
  • A basic process for getting content amplification right:
  • STEP 1: Find Successful Content in Your Niche http://buzzsumo.com
  • STEP 2(a): Find Where It’s Being Shared http://buzzsumo.com
  • STEP 2(b): Go Beyond Social Networks Google Search and https://freshwebexplorer.moz.com/
  • STEP 2(c): Find Who’s Doing the Sharing http://buzzsumo.com
  • STEP 2(c): Find Who’s Doing the Sharing http://www.blindfiveyearold.com/ripples-bookmarklet
  • STEP 3: Copy What’s Working For Them Via http://followerwonk.com
  • STEP 4: Build Relationships with Those Who Can Help http://www.slideshare.net/RickTRamos1/why-do-peopleshareonline
  • Don’t Treat Amplification as “Fire & Forget.” Experiment, Learn, & Apply. Via http://bit.ly
  • Think of Each Channel Like a Muscle to Be Flexed & Strengthened Regularly
  • Don’t Forget to Leverage What is Still the Most Powerful Sharing Channel (according to NYT): http://www.slideshare.net/RickTRamos1/why-do-peopleshareonline
  • You Ignored Content’s Most Powerful Channel: SEO #4
  • Google Search Has Grown Massively ~6 Billion Searches/Day! http://www.statisticbrain.com/google-searches/
  • While Search Traffic is Distributed, Social is Highly Concentrated http://www.simplereach.com/blog/facebook-continues-to-be-the-biggest-driver-of-social-traffic/
  • You Might Have Seen Re/Code & Buzzfeed Claiming Google Search Traffic Was Dead http://recode.net/2014/02/02/the-year-facebook-blew-past-google/
  • Here’s Define Media Group refuting that with data from 87 publishers & 48 billion pageviews http://www.definemg.com/hey-buzzfeed-search-traffic-is-doing-just-fine/
  • SEO is Also Critical Because of Intent “Do things” mode “Browse” mode
  • When Done Right, Content Marketing is the Rising Tide that Lifts the SEO Ships Without content marketing, it’s incredibly hard to earn the types of links that will confer domain authority & rankings in search engines.
  • When Done Right, Content Marketing is the Rising Tide that Lifts the SEO Ships But as content on a site earns links, it helps every other page on that domain rank better in the search engines, lifting the tide!
  • At the Very Least, Do Your Keyword Research Be aware that AdWords may not show you all the relevant keywords: http://moz.com/blog/be-careful-using-adwords-for-keyword-research
  • Better Yet – Gain a Deep Understanding of How SEO & Content Work Together 4 Posts I’d Recommend: • The Convergence of SEO & Content Marketing • Link Building vs. Content Marketing • How to Build a Content Marketing Strategy • Build & Operate a Content Marketing Machine
  • You Gave Up Way Too Soon #5
  • The 0.1% Always Look Like Overnight Successes
  • In Reality, It Looks More Like This: Geraldine’s Travel Blog: http://everywhereist.com
  • Geraldine started her blog in 2009 In Reality, It Looks More Like This:
  • For 2 years, she never broke 100 visits/day. In Reality, It Looks More Like This:
  • Then she had a few posts get some attention In Reality, It Looks More Like This:
  • But traffic fell back down soon after. In Reality, It Looks More Like This:
  • This is where most people give up. In Reality, It Looks More Like This:
  • These days, she gets 100,000+ visits each month In Reality, It Looks More Like This:
  • The Price of Success is Failure after Failure after Failure * Hopefully, each of those failures provides an opportunity to learn. *
  • Why Content Marketing Fails Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com bit.ly/mozcontentfail

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Academic Earth

Site com lições em vídeo

Site com lições em vídeo

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Mathematics resources – mathcentre

Materiais para as aulas: Análise e álgebra

Materiais para as aulas: Análise e álgebra

Quick Reference Leaflets icon Quick Reference leaflets – key topics in a nutshell – brief and easily accessible resources

Mathtutor video tutorials icon mathtutor Video tutorials – watch and listen to a tutor working through important topics

Teach-yourself booklets icon Teach Yourself booklets – written to accompany the videos, these provide in-depth treatment of important topics, with theory, worked examples and exercises

Practice and revision booklets icon Practice & Revision booklets – hundreds of practice exercises with answers covering important topics in algebra and calculus

On-line diagnostic tests icon On-line Test Yourself diagnostics – on specific topics to enable you to gauge your competency and decide whether further work is required

On-line exercises icon On-line Test Yourself exercises – with answers provided, to enable you to practice key techniques

STACK iconon-line exercises and fully worked solutions generated from the STACK computer-assisted assessment system and linked directly from selected Teach Yourself booklets

iPod video segments icon iPOD Video segments – short video clips that you can download to your video iPod for support on the move

3GP mobile phone downloads icon 3GP Mobile Phone downloads – short video clips that you can download to your mobile phone

Facts & Formulae Leaflets icon Facts & Formulae Leaflets – electronic versions of the very popular leaflets distributed by the Higher Education Academy MSOR Subject Centre

Motivating Mathematics icon Motivating Mathematics – videos showing practical applications of mathematics in everyday life

Staff Resources – a selection of case studies, resource packs, links to key reports and research on mathematics support, and other valuable resources for staff who offer mathematics support

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Cursos da Stanford Engineering

Standford Courses

Standford On-line Courses

SEE programming includes one of Stanford’s most popular engineering sequences: the three-course Introduction to Computer Science taken by the majority of Stanford undergraduates, and seven more advanced courses in artificial intelligence and electrical engineering.

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math videos for the world

math videos for the world

math videos for the world

PatrickJMT: making FREE and hopefully useful math videos for the world!

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Hot Potatoes

Hot Potatoes

Hot Potatoes é um conjunto de seis ferramentas de autoria, desenvolvidas pela equipe da University of Victoria CALL Laboratory Research and Development, que possibilitam a elaboração de seis tipos básicos de exercícios interactivos utilizando páginas Web.

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